Francesca Eastwood will be the new face for Too Faced Cosmetics, starting with the brand’s Fall 2013 Collection, which will be promoted in July.

Nineteen year-old Eastwood is the daughter of Clint Eastwood and actress Frances Fisher. She was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association, and is in a new E! reality television series about her family, Mrs. Eastwood and Company.

“When looking for the perfect girl to represent our brand, I couldn’t think of anyone more quintessentially Too Faced than Francesca Eastwood,” says Jerrod Blandino, the brand’s co-founder and creative director. “She’s bold, takes chances, and isn’t afraid to be herself. That’s everything we celebrate in women at Too Faced.”